Transforming Container Architecture into Immersive Reality
Imerso Studios partnered with ELA Container to build a high-fidelity VR showcase that redefined how clients experience modular office spaces. The result was a fully interactive, visually accurate virtual walkthrough of ELA’s container-based office setup—accessible from anywhere in the world.
Objectives
- Enable buyers and investors to visualize and explore the container office without physical site visits.
- Support marketing, sales, and trade events with a compelling virtual tour.
- Aid in faster decision-making by showcasing configurable layouts and real-time spatial changes.
What We Delivered
- VR Environment Development
Created a stunning, immersive VR experience in Unity , replicating the real-world space with cinematic quality. - Photorealistic 3D Modeling
Modeled highly detailed container structures with accurate textures, interiors, and lighting based on real architectural references. - Interactive Level Design
Users could walk through, open doors, move furniture, and experiment with layout options—bringing flexibility into the virtual experience. - Advanced VR Features
Integrated teleportation mechanics, , and a dynamic UI for real-time interaction and environment control.
How It Was Used
- Sales & Marketing Tool: Offered clients and leads an engaging, no-contact way to experience the space.
- Exhibitions & Trade Shows: Showcased at expos to attract footfall and create immersive brand engagement.
- Customer Personalization: Enabled potential buyers to visualize custom configurations before making investment decisions.
